Now, we have come to another part of our SEO course. Here, you will see the top things that you must do to increase your rankings. You will also learn the things that let you become good at SEO, so continue reading.
If you want to check out our course from the beginning, then go to our SEO series index.
1- Know the difference between nofollow and dofollow
As I said in the off-page optimization guide, that the links must be “dofollow,” so that the backlink will be counted. So, what is “nofollow” and “dofollow?”
When you add a “nofollow” command to the hyperlink, you tell Google not to follow that site. Thus, you must try to make your backlinks dofollow, and make the links that don’t have any importance nofollow (e.g. comments).
To add a no follow for a single link add the code which is in yellow to the Url html:
<a href=http://www.tostartblogging.com/on-page-optimization target=”_blank” rel=’nofollow’>on page optimization</a>
Dofollow is the opposite of nofollow, and to make a link dofollow, just remove the nofollow tag.
2- Keyword and tag stuffing
You must avoid this as much as possible. Keyword stuffing is the use of keywords in mass number, as in the following image.
As you see, white is repeated a lot and by this you tell search engines to rank you for this keyword. Since “white” is a very common keyword, that is why search engines don’t love it; they only love quality.
3- Don’t hide text
This is just as bad as the above method. You write more and more keywords, but you make its color the same as the background, so that visitors are not annoyed. The only real advantage is that you don’t annoy your reader. However, Google also hates text-hiding, so don’t do it.
This is another thing that Google hates, and it’s explained in the image below.
5- Avoid other black-hat methods
The above approaches are some of the black hat methods, so I won’t say them all. Still, avoid them all, and try to be safe and go with white-hat methods.
These are not the last 5 things you need to know, but these are the 5 latest basic things that I did not describe in the series. If you haven’t already, you really should see our SEO series.
I hope you are enjoying this series. You can also see Don’t Piss Off Google, Part II: The Panda and the Penguin.